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I'm a Retention and Growth Marketing Strategist, helping businesses succeed through design-forward and data-vetted marketing tactics. 

When I'm not working, you can find me traveling, playing tennis, scrolling Pinterest, or grabbing coffee with friends.

I graduated from UC San Diego in 2018 with my BA in International Business. Following graduation, I became the Digital Marketing & PR Manager for an e-commerce beauty company. I created and managed digital content to promote the brand's message while maximizing sales. I was exposed to everything from influencer marketing to social media engagement to Google Analytics to designing exciting email campaigns. I fell in love with all things digital marketing and caught the travel bug, thus I soon began my freelance marketing journey! Then, in peak pandemic I got a job at GUESS as an Email Marketing Specialist and was with them for 3 years. I managed end-to-end email marketing for millions of subscribers, which included running A/B testing, setting up automations, strategizing new campaigns, and deep reporting.

about me

meet
    jen

my background

Jen’s expertise lies in marketing DTC & e-commerce brands, from large fashion brands like Loefller Randall and GUESS to small beauty start-ups. With over 6 years of experience working in the fashion and beauty space, she understands the importance of fusing aesthetics with data to create impactful, revenue-driving campaigns. Jen also has an expertise in retention marketing, from creating seamless customer journeys to building experiences that foster community and loyal customers. 

What I do