KATHERINE COSMETICS
Email | retention | e-comm | affiliate | fb ads
Katherine Cosmetics is a long-term client of mine. I completely revamped their email marketing program, set-up their loyalty program, and implemented new retention and e-commerce marketing strategies.
brief overview of my work
Katherine Cosmetics is a long-term client of mine. I completely revamped their email and SMS marketing program, set-up a new loyalty program, and implemented new retention marketing strategies. I also assisted with e-commerce projects on their Shopify site and designed assets as needed. We recently started running Facebook Ads to boost brand awareness, sales, and retarget past customers.
Previously, I worked at the high-end cosmetic start-up for about one year starting in 2017, first as an intern and was quickly promoted to Digital Marketing and PR Manager. This was the job of many hats. I designed endless email campaigns, revamped the influencer marketing program, helped run ad campaigns, assisted with social media and other various marketing tasks.
In six months...
100%
overall
sales
45%
retention rate
46%
conversion
rate
963%
sales from mktg
tasks
Developed a cohesive digital marketing plan and implemented innovative strategies to increase brand awareness, gain new customers and improve the brand’s overall digital presence.
Created at least 25 weekly e-commerce email campaigns to increase clicks and retain customers.
Re-structured and managed the brand’s influencer program, bringing on 40+ beauty influencers within the first month of implementation and increasing community engagement.
Ran strategic online promotions and campaigns across all web platforms using AdRoll and paid social media advertising.
Utilized Google Analytics to analyze and track the brand’s performance, such as acquisition reports, marketing campaign data, and customer behavior metrics.
Assisted with creating and revising product pages, while making various website revises.
Developed the affiliate marketing program and managed the various accounts.
what i did...
my work
social media (past)
facebook ad
email campaigns (freelance)
influencer
^Hover over for effect!
- Migrated the brand's email marketing program from MailChimp over to Klaviyo.
- Designed and strategized all new automation series (welcome, cart abandonment, browse abandonment, churn, etc.)
- Design and deploy 1-3 email & SMS campaigns per week.
- Set-up a loyalty program and integrated automation flows.
- Assist with various e-commerce projects on Shopify.
- Strategize for a new affiliate program and revamp their current brand ambassador program.
- Create and manage FB Ad campaigns.
- Send out data reports and optimize for better performance.