R.B. spencer
SOCIAL MEDIA | GOOGLE ADS
FACEBOOK ADS | EMAIL | STRATEGY
I have been working with R.B. Spencer, a heating and air company, on various projects for about a year now, both short-term and long-term.
brief overview of my work
I have been working with R.B. Spencer, a heating and air company, on various projects for about a year now, both short-term and long-term. I set-up and manage their email marketing, I manage their social media platforms, run ad campaigns, create reports and recommend solutions, and assist with other various design and marketing projects as needed.
Strategy
R.B. Spencer was more about paper and filing cabinets than the digital age. Their main goals were to create and implement a marketing plan, digitize their email list, create branded assets and social media posts with a community and more personal-feel, increase brand awareness on a local scale, convert leads into customers with strategic digital campaigns, and help with various projects here and there.
the challenge
the solution
my work
social media
AFTER
BEFORE
ad campaigns
Create a full marketing plan and strategy with goals, KPIs and market research. Consult on new marketing ideas and give advice. Set-up drip campaigns and manage email marketing to convert leads and repeat customers. Design, run and optimize Google Ads, Facebook Ads and Yelp Ads. Create social media strategy and manage social media accounts. Design various brand assets, such as shirts, flyers and banners. Compile analytics reports across all platforms with recommendations and next steps.
Regrammed photos, generic content, no strategy
Custom content, in-depth strategy, engagement.
